Online Home-Buying Search Terms Recently Hit 2-Year High
Believe it or not, there are clear signs buyer interest is heating up again.
Let’s talk about what’s really going on behind the scenes, and why the housing market might not be as quiet out there as it seems.
Buyers Are Looking, and Search Trends Prove It
One of the clearest ways to measure what people are thinking about is to look at what they’re searching for online. And according to Google Trends, searches for phrases like “home for sale” have been climbing steadily this year.
The graph below shows an index of two common homebuyer search phrases and how popular they were on Google over the past two years. The higher the line goes, the more popular that phrase was. A 100 on the graph shows the most popular time for each phrase:
Here’s what really stands out in this data. Both phrases have been trending up overall this year, and they hit a recent high in mid-July. That’s a pretty strong sign that curiosity (and maybe even interest) in buying a home is improving.
That kind of momentum means something. Despite high mortgage rates and home prices, buyers haven’t given up. They're still watching the market. They’re still browsing. And many are just waiting for the right opportunity to act. Maybe your house is exactly what they’re looking for. But you’ll never know if it’s not listed yet.
Now, this doesn’t mean demand is going to surge like it did during the pandemic. It just means some buyers are deciding they can’t wait any longer. And those are exactly the kind of buyers you want. Motivated. Eager. Ready to move when the right house comes along.
So, if you’re holding off on selling because you’re not sure if the demand is there, this data suggests it might be time to rethink your plans. Because while it’s not 2021-level demand, it doesn’t need to be. You don’t need ten offers to sell your home. You just need the right buyer.
And that buyer may be searching for a house like yours right now.
Now that there are more homes for sale, buyers have more options. And sellers need to be more flexible to close the deal. That's why almost half of homeowners are making some type of concession. This can include covering closing costs, paying for repairs, or dropping the price. Not sure which concessions to offer? Let’s connect so you know what’s working for sellers in our market.
Why Selling Without an Agent Can Cost You More Than You Think
Cutting out the agent might seem like a smart way to save when you sell your house. But here’s the hard truth.
Last year, homes that sold with an agent went for almost 15% more than those that sold without one.
That gap is pretty hard to ignore. And with more homes on the market to compete with right now, selling on your own is a mistake that’s going to cost you.
This Isn’t the Market for DIY Selling
A few years ago, you might’ve gotten away with a “For Sale By Owner” (FSBO) sign in your yard, navigating the process on your own. That’s because homes were flying off the market and buyers were pulling out all the stops. But that’s just not the case anymore. With more inventory than we’ve seen in years, we’re not in a “list it and they will come” market anymore. You need professional expertise.
A yard sign and some photos you take on your own won’t cut it.
Right now, the housing market is getting back to what most would consider a more normal balance of buyers and sellers, and that really changes the game. According to Realtor.com, the latest number of listings for sale was the highest it’s been in any month of July since 2019 (see graph below):
And while inventory growth is going to vary by local market, nationally, this graph shows the number of homes for sale is inching back toward normal.
With more listings available, that means buyers can be more selective. They’ll compare your home to others on price, condition, photos, location, and more. If yours doesn’t stand out, it will get skipped over.
More Inventory = More Competition for You
Selling today requires the latest pricing strategy, expert prep work, professional marketing, and strong negotiation skills. And if you’re not bringing all of that to the table, chances are, you’re going to feel it in your bottom line.
More Homeowners Are Turning To the Pros
That’s why even more home sellers are working with agents today. Data from the National Association of Realtors (NAR) shows a record-low percentage of homeowners sold without an agent last year. And the few sellers who tried to sell on their own realized their mistake pretty quickly.
According to Zillow, 21% of homeowners ended up hiring an agent anyway after struggling to sell on their own.
So, why take the risk? With a local pro, you'll have:
- Pricing precision to attract buyers and maximize your return
- Expert staging and presentation advice to highlight your home’s best features
- Pro-level marketing, including the best exposure and access to buyer networks you can’t reach on your own
- Skilled negotiation to evaluate offers and navigate inspections, protecting your bottom line
- Local market expertise that helps your listing stand out based on what inventory looks like in your area
An agent's expertise isn’t optional anymore. It’s essential.
Bottom Line
In today’s market, with more listings and pickier buyers, many sellers who try to go it alone end up hiring an agent anyway. So why not start with a pro from the beginning? Buyers are already showing interest, according to online search trends — the activity is there. Let’s connect to discuss what it would take to confidently put your home on the market this year, get the best possible price, and avoid leaving money on the table. Reach out for a professional assessment of what your house could sell for today.
